Anthem, Inc. Marketing Manager in Roanoke, Virginia
SHIFT: Day Job
Be part of an extraordinary team. We are looking for leaders at all levels of the organization who are passionate about making an impact on our members and the communities we serve. You will thrive in a complex and collaborative environment where you take action and ownership to solve problems and lead change. Do you want to be part of a larger purpose and an evolving, high-performance culture that empowers you to make an impact?
Location: Work-At-Home Opportunity - Nationwide. However, someone that lives in Maine or New Hampshire is preferred.
The Marketing Manager is responsible for developing state-specific marketing strategies and ensuring the marketing strategy aligns with regional and enterprise-wide strategy. Primary duties to include but are not limited to:
Translating insights into action, building and executing tactical marketing plans; partnering with other functional areas of Marketing (Segment, Centers of Excellence, etc.) to ensure alignment.
Serving as a single point of contact on marketing issues and resolution for assigned territory.
Leads project management and development of marketing collateral to support marketing plans.
Coordinates with public relations and senior leadership to support marketing initiatives.
Provides leadership and direction to marketing support and creative staff.
Minimum Requirements: Requires a BA/BS degree and a minimum of 5 years of related experience; or any combination of education and experience, which would provide an equivalent background.
Preferred Qualifications, Skills & Experiences: Omni channel marketing experience preferred. Managed care experience preferred. Strategic marketing and planning execution – taking plans and turning into action. Product Marketing. Experience with Marketing collateral development/content development – working with creative team/agencies. 2 years experience working with sales and account management teams, including leadership. Agility and negotiation. Able to seat at sales leadership table; meetings, presentations. Participate in state leadership meetings. Working with content management systems, SalesForce, creative development request systems (example: Aprimo, WorkFront). Travel between assigned states as needed.
Applicable to Colorado Applicants Only Annual Salary Range*: $82,240 - $103,425 Actual compensation may vary from posting based on geographic location, work experience, education and/or skill level. * The hourly or salary range is the range Anthem in good faith believes is the range of possible compensation for this role at the time of this posting. The Company may ultimately pay more or less than the posted range. This range is only applicable for jobs to be performed in Colorado. This range may be modified in the future. No amount is considered to be wages or compensation until such amount is earned, vested, and determinable under the terms and conditions of the applicable policies and plans. The amount and availability of any bonus, commission, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law.
We offer a range of market-competitive total rewards that include merit increases, paid holidays, Paid Time Off, and incentive bonus programs (unless covered by a collective bargaining agreement), medical, dental, vision, short and long term disability benefits, 401(k) +match, stock purchase plan, life insurance, wellness programs and financial education resources, to name a few.
The health of our associates and communities is a top priority for Anthem. We require all new candidates to become vaccinated against COVID-19. If you are not vaccinated, your offer will be rescinded unless you provide – and Anthem approves – a valid religious or medical explanation as to why you are not able to get vaccinated that Anthem is able to reasonably accommodate. Anthem will also follow all relevant federal, state and local laws.
Anthem, Inc. has been named as a Fortune Great Place To Work in 2021, is ranked as one of the 2021 World’s Most Admired Companies among health insurers by Fortune magazine, and a Top 20 Fortune 500 Companies on Diversity and Inclusion. To learn more about our company and apply, please visit us at careers.antheminc.com. Anthem is an Equal Employment Opportunity employer and all qualified applicants will receive consideration for employment without regard to age, citizenship status, color, creed, disability, ethnicity, genetic information, gender (including gender identity and gender expression), marital status, national origin, race, religion, sex, sexual orientation, veteran status or any other status or condition protected by applicable federal, state, or local laws. Applicants who require accommodation to participate in the job application process may contact firstname.lastname@example.org for assistance.