Anthem, Inc. Sub-Segment Marketing Director in Louisville, Kentucky
SHIFT: Day Job
Anthem (NYSE: ANTM) is a health care company dedicated to improving lives and making insurance simpler. Through our affiliated companies, Anthem serves more than 106 million people, including more than 42 million within our family of health plans – that’s one in eight Americans!
We are hard at work reimagining our marketing organization to focus on bringing Anthem’s brand promise to life across all aspects of the consumer experience. We are eliminating traditional marketing silos so all Anthem talent is working together to improve the health and wellness of our members. If you have a passion for a career that impacts individual lives, we want to speak with you about joining our marketing team
Responsible for developing and executing marketing strategies in two or more functional marketing areas (marketing communications, marketing events, product, or marketing research).
Primary duties may include, but are not limited to:
Formulates short and long-term marketing strategies to grow profitable membership in Labor, Anthem Student Advantage, health systems, and other large group sub-segments.
Ensures the marketing strategy aligns with the enterprise-wide strategy.
Builds market-specific, product-marketing plans.
Serves as a single point of contact on marketing issues and resolution.
Requires BA/BS degree; 8 years experience; or any combination of education and experience, which would provide an equivalent background.
Insurnce background extreme preferred in markerting.
For URAC accredited areas the following applies: Requires strong oral, written, and interpersonal communication skills, problem-solving skills, facilitation skills, and analytical skills.
We offer a range of market-competitive total rewards that include merit increases, paid holidays, Paid Time Off, and incentive bonus programs (unless covered by a collective bargaining agreement), medical, dental, vision, short and long term disability benefits, 401(k) +match, stock purchase plan, life insurance, wellness programs, and financial education resources, to name a few.
Anthem, Inc. is ranked as one of America’s Most Admired Companies among health insurers by Fortune magazine and has been named a 2019 Best Employers for Diversity by Forbes. To learn more about our company and apply, please visit us at careers.antheminc.com. An Equal Opportunity Employer/Disability/Veteran. Anthem promotes the delivery of services in a culturally competent manner and considers cultural competency when evaluating applicants for all Anthem positions.