Anthem, Inc. Medicare Marketing Communications Mgr in Indianapolis, Indiana
SHIFT: Day Job
Anthem, Inc is an innovative company dedicated to advocating total person health by making insurance simpler. Through our affiliated companies, Anthem serves more than 106 million people, including more than 42 million within our family of health plans – that’s one in eight Americans!
We are hard at work reimagining our marketing organization to focus on bringing Anthem’s brand promise to life across all aspects of the consumer experience. We are eliminating traditional marketing silos so all Anthem talent is working together to improve the health and wellness of our members. If you have a passion for a career that impacts individual lives, we want to speak with you about joining our marketing team.
*Required: please attach a PDF of samples of your work or a link to an online portfolio. You can attach these samples where you attach a link to your resume.
Marketing Communications Manager to serve in an editorial manager role to support Medicaid and Medicare health plan marketing.
Responsible for developing marketing editorial content to promote products and services. Primary duties may include, but are not limited to:
• Supervises a team of copywriters responsible for the content in print, digital, mobile, and video.
• Assigns and edits copy for projects; ensures copy is accurate, accessible, and written according to corporate brand style and voice guidelines.
• Writes informative, accurate, and engaging copy for internal clients/business owners for various audiences, primarily health plan members, but potentially also health care providers, brokers, employers or government agencies.
• Directs editorial vision to support regional and corporate strategic objectives. • Ensures collaborative output and cost-effective solutions. • Assists in training, coaching, counseling, and evaluating the performance of copywriters.
Requires a BA/BS degree; 5 years of experience; or any combination of education and experience, which would provide an equivalent background.
Prior experience in communications and marketing in a health care environment preferred.
Medicare or Medicaid experience helpful
Anthem, Inc. is ranked as one of America’s Most Admired Companies among health insurers by Fortune magazine and is a 2019 DiversityInc magazine Top 50 Company for Diversity. To learn more about our company and apply, please visit us at careers.antheminc.com An Equal Opportunity Employer/Disability/Veteran