Anthem, Inc. Marketing Strategy Director in Chicago, Illinois
SHIFT: Day Job
Your Talent. Our Vision. At Anthem, Inc., it’s a powerful combination, and the foundation upon which we’re creating greater access to care for our members, greater value for our customers, and greater health for our communities. Join us and together we will drive the future of health care. At Anthem, we are focusing on building a brighter future where health care is affordable, accessible, personalized, and uncomplicated.
This is an exceptional opportunity to do innovative work that means more to you and those we serve at one of America's leading health care companies and a Fortune Top 50 Company.
We're looking for a dynamic marketing leader to help us deliver on our vision for the member journey by developing and implementing innovative member digital and print communication solutions. Candidates must have experience building omnichannel marketing strategies, project planning, and activating personalized communication programs that support member enrollment, retention, and clinical/advocacy engagement. Experience with campaign automation, journey mapping, simple copywriting (in a simple conversational tone), and data analytics background or strong experience in analyzing and measuring performance, is also preferred. This position requires a high level of attention to detail, highly motivated and self-driven team player with the ability to successfully partner with multiple departments to meet tight deadlines and execute flawlessly to achieve defined objectives.
Develop and manage a team of 7 National Account Marketing Managers
Manage all elements of Key Reporting Metrics for National Account team reporting
Manage multiple priorities and deadlines through detailed project management and team management approach
Identify and manage core governance practices to ensure Brand messaging & ‘voice’ are aligned in all messaging
Lead strategy for Anthem’s employee benefits program communication program, as well as select National Account clients.
Lead strategy for digital enrollment/plan selection platforms & CX capabilities, responsible for prioritizing the business application, refining backlog, and collaborating with the project team & stakeholders to deliver business value.
Build client-specific integrated communication plans that drive results
Work with creative partners to develop messaging that is compelling and on-brand
Partner closely with other member communication practitioners to deliver a seamless experience for our members
Develop business cases to drive investment and oversee financials
Works closely with IT partners to plan and deliver capabilities
Requires BA/BS degree; 8 years experience; or any combination of education and experience, which would provide an equivalent background.
For URAC accredited areas the following applies: Requires strong oral, written, and interpersonal communication skills, problem-solving skills, facilitation skills, and analytical skills.
Degree in marketing communications, marketing automation, customer experience, and project management.
Expert knowledge of digital and direct marketing channels and practices.
Ability to leverage strong critical thinking and analytics to develop data-driven strategies and evaluate performance.
Strong presentation skills, as well as the ability to visually represent complex ideas in a simplified way
AEM, Salesforce Marketing automation experience/knowledge HIGHLY preferred
**Experience in healthcare insurance and/or voluntary marketing (dental, life, disability, supplemental health)
We offer a range of market-competitive total rewards that include merit increases, paid holidays, Paid Time Off, and incentive bonus programs (unless covered by a collective bargaining agreement), medical, dental, vision, short and long term disability benefits, 401(k) +match, stock purchase plan, life insurance, wellness programs and financial education resources, to name a few. Anthem, Inc. has been named as a Fortune 100 Best Companies to Work For®, is ranked as one of the 2020 World’s Most Admired Companies among health insurers by Fortune magazine, and a 2020 America’s Best Employers for Diversity by Forbes. To learn more about our company and apply, please visit us at careers.antheminc.com. An Equal Opportunity Employer/Disability/Veteran. Anthem promotes the delivery of services in a culturally competent manner and considers cultural competency when evaluating applicants for all Anthem positions.